Brokers & FSBO's - 5 Reasons to advertise here

Why Accounting Practice Exchange Is the Smart Choice for Selling Your Firm — Whether You're a Broker or Going FSBO

Accounting Practice Exchange has become a trusted space for CPAs, tax professionals, and brokers exploring practice sales, purchases, or mergers across the U.S. We now see between 40,000 and 50,000 unique visitors a year - mostly experienced professionals who know what they’re looking for.

Many practice owners and brokers have listed directly on the site and found qualified buyers. A well-written listing in front of the right audience can open real doors - and we’ve seen it happen time and again.

Since 2012, we’ve built Accounting Practice Exchange into a trusted, independent platform designed to support practice owners, buyers, and brokers alike. We’re not affiliated with any brokerage firms, and we don’t participate in transactions ourselves. Our role is to give you visibility and control - without pressure or conflicts of interest.

Learn more about our approach and independence here.

We strongly recommend maintaining confidentiality when creating your listing. One easy way to do this is by setting up a separate email account - something like a free Gmail or ProtonMail address - just for responding to inquiries. It keeps your personal or business email private and makes it easier to manage buyer interest without revealing your identity upfront. You'll find other useful information here in our article on how to pre-qualify potetial buyers.

You can list your practice on the site for as little as $199 for one month, or $300 for six months. We also offer discounted rates for brokers placing multiple listings - just reach out for details.

Plenty of specialist acounting brokers already trust the platform and use it regularly to market their listings. Compared to paying $80–$100 a month for a low-visibility spot on your local State CPA Society site, this is real value for money - and it gets your listing in front of the right audience.

It’s not just about web traffic. One of the key advantages of listing with us is access to our extensive database of active buyers. Thousands of CPAs and accounting professionals have signed up for our free weekly Buyer Alert newsletter - so when you list, your opportunity goes straight into inboxes that matter.

In addition, we promote new listings across our large and growing followings on Facebook, LinkedIn, and X (formerly Twitter), giving you even more visibility in the right circles.

We also run targeted ads on industry-specific sites, and regularly invest in paid campaigns on Facebook and Google - so your listing doesn’t just sit there. It gets seen.

Creating a listing on the site is quick and straightforward—it takes just a couple of minutes.

To see how easy it really is, watch the 60-second video below.

It walks you through the process step by step, so you’ll know exactly what to expect.

About the Author

Daniel Crowley is a qualified accountant and the Founder of the Accounting Practice Exchange, a leading US-based platform that connects accounting practice buyers and sellers nationwide.

A CGMA with a BA (Hons) in Economics, Daniel has held senior strategic roles in VC and private equity–backed businesses, with extensive experience in accounting, M&A advisory, and cross-functional leadership.

Since 2012, Daniel has focused on growing the Exchange into a respected, independent platform that supports practice owners, buyers, and brokers with market visibility and informed decision-making - while remaining unaffiliated with any brokerage firms and not participating in transactions. As an entrepreneur, he built the platform to offer a trusted resource in the M&A space - supporting both firm owners and brokers involved in accounting practice transitions.

Connect with Daniel on LinkedIn